The Social Media Map and how to integrate your website
It is very easy to get confused about Social Media and how to tap into this new universe of possibilities. The important thing to realise is that the web has loads of useful tools and apps such as Facebook, Twitter etc. Whilst some of these tools are really just for fun, increasingly ordinary folk are waking up the possibilities that these tools have for getting the word out.
Facebook can be seen as a great way to promote your event or group and Twitter can simply harvest followers that can help drive traffic to your website or Facebook page.
Of course you do need a website that is engaging too and often people forget that amongst the mix of social media marketing is a website that sits in the middle like a hub that makes sense of it all.
So rather than simply filling your website with tons of content, people can use some of the Social Marketing tools as an add on to their website. Flickr for instance provides very useable gallery that can be added to your website with ease. And, as Flickr has followers and users who can add their photographs to the gallery then these pictures can find their way on your own website.
This Social Media map produced by Differentia offers a way through the maze:
The following article provides more flesh on the bones
Social Media Optimization is Here to Stay
There’s a recent surge in the business press about incorporating social media and search or basically a more holistic approach to natural search optimization. While many popular biz pubs are catching on, bloggers and consultants like the team at TopRank Marketing have been covering the topic for a while. To help marketers better understand the notion of holistic SEO outside of PageRank, meta tags and link building, here are several of our most popular posts and articles on making online marketing programs both search and social media friendly:
How Does Social Media Affect Search Marketing? – This post answers key questions about social media and search engine marketing: Are they two peas in a pod, complementary or two very distinct channels? The answer lies in understanding searcher behaviors and how expectations have changed as part of the search and social networking experience.
social media optimization
16 Rules For Social Media Optimization Revisited – As social media has become a ubiquitous part of the online experience, it represents a new set of behaviors for consumers and marketers. The initial “rules” set forth in 2006 were revisited by Adam Singer to test their continued validity and you may be surprised at what he found.
Social SEO
4 Steps to Social Media SEO Success – “Simple and effective” sums up this post on incorporating SEO and Social Media: Listening, Content, Socialize and Measure. Too many companies make social media and certainly SEO more complex than it needs to be, bottlenecking progress. This 4 step approach makes social media SEO manageable, realistic and achievable.
social seo content marketing
B2B Online Marketing Trifecta: Content, Social Media & SEO – Long sales cycles and the influence of social recommendations reinforced by search visibility make a perfect integrated mix for B2B internet marketing. This post outlines how Optimized Content and Social Media participation work together to amplify online marketing results for B2B companies.
social media friendly
Is Your Website SEO and Social Media Friendly? – This guest post on Mashable brought to light the notion of social media features that can be added to websites to increase their attractiveness for engagement and sharing. Examples include: Fresh Content, Social Content, Interaction, Easy to Share and Syndication. Shareable websites make it easy to attract attention to great content, which results in traffic and links. More relevant links mean better visibility in search engines which means even more traffic.
reinvigorate
5 Social Media SEO & Analytics Tools Worth Checking Out – What good is undertaking a social media and SEO effort if you can’t measure results? Here’s a selection of tools that help visualize or package social media SEO data for insight. They include: reinvigorate which offers real-time web analytics with heat maps; TwentyFeet dashboard which aggregates social stats from Twitter, Facebook, YouTube and bit.ly; SocialFlow which posts messages during your audience’s most receptive time periods, measures CTR, retweets and followers; Ontolo which is an advanced link building tool; InfluenceFinder which is another link building tool that coordinates with Majestic SEO.
11 Free Tools for Social Media Optimization – Social media sharing and interaction creates content that can be crawled by search engines. That means it can be optimized for better visibility within search, attracting new members to your social networks and blog. Here are 11 free tools that come in pretty handy for testing the waters and measuring optimized social media content.
via Social Media Optimization – Tips, Tools & Best Practices.
