Core Music and music in the community
Core Music is a community based company where any surpluses made from delivering their services are reinvested to improve access to music for everyone. The project involved creating a Social Enterprise Toolkit for the company to manage their own website and promotional material. We created a template that the guys can use in Word and print off posters and leaflets themselves- without using Differentia again ….. hmm not sure if this is going to be good for me though!!
We are working with Core Music in developing a new brand and publicity material. We are also developing a new WordPress website for Core Music with an online shop.
They are a great organisation and truly demonstrate the value of music for everyone. They run regular workshops as well as provide tuition in guitar, ukulele, piano and singing.
We are based in their offices and will be forming a close working relationship with them in order to help them deliver their services to their core market.
Togetherness Through Growing
This project was another “involving” branding exercise for a group of adults with learning disabilities. The Holder House project is a community interest company based in an allotment garden in South Shields.
The group wanted to establish a brand and a suite of marketing and publicity material to take them forward with their new CIC. I worked closely with their training staff in order to embed all of the branding into an ongoing learning and development programme provided by Northern Learning. We followed a similar process to the Blue Card but with more work on colours/feelings/images. The group have developed a strong image with the central logo drawn by one of the group.
The real value of this brand is the way in which the group have been involved and engaged with the brand development. It was the group who came up with the strapline.
The project is ongoing and the next phase is to provide training and expertise so the group can manage their own website using our adapted version of the Content Management System.
The Blue Card – Social Enterprise
This project was basically a branding exercise. The need for the group was to develop a consistent and professional brand for a “Safety Contact Card”.
This card was to be carried by vulnerable adults and contained the telephone numbers of carers/parents. This was the first line of contact by police and emergency services should the individual be “in trouble”. We delivered the project in a very broad and imaginative way. At all stages it was the Blue Card group who led.
Aspects of branding that was covered included:
The psychology of colour
- What is a brand
- What is a logo
- Looking at typefaces
- Exploring art
- Exploring music
- Making a jingle
- Making a presentation
- Designing posters
- Designing publicity
During the course of the project we:
- visited the Sage Gateshead and wrote and performed our own jingle which can be used on a visual presentation
- visited the Laing Art Gallery and worked with an artist on creating our own visual representation of Blue with an exhibition of the Sea as our inspiration
- visited the Baltic and worked with a community artist on creating a banner representing freedom
- visited Metro Radio and met a DJ and sat in while he was presenting his show
At the end of the project the Group were able to make their own credit card style Blue Card, Their presentation and publicity is of a very high standard and the material does not shout Learning Disabilities. Indeed our aim was to create a presence that could compete with any mainstream product.
