It is very easy to get confused about Social Media and how to tap into this new universe of possibilities. The important thing to realise is that the web has loads of useful tools and apps such as Facebook, Twitter etc. Whilst some of these tools are really just for fun, increasingly ordinary folk are waking up the possibilities that these tools have for getting the word out.

Facebook can be seen as a great way to promote your event or group and Twitter can simply harvest followers that can help drive traffic to your website or Facebook page. Continue reading →