Websites

The Social Media Map and how to integrate your website

It is very easy to get confused about Social Media and how to tap into this new universe of possibilities. The important thing to realise is that the web has loads of useful tools and apps such as Facebook, Twitter etc. Whilst some of these tools are really just for fun, increasingly ordinary folk are waking up the possibilities that these tools have for getting the word out.

Facebook can be seen as a great way to promote your event or group and Twitter can simply harvest followers that can help drive traffic to your website or Facebook page. Continue reading

Websites for small organisations

There has been a whole host of websites coming through the doors recently. Mainly rebuilding existing websites that have been using outdated content management systems. We have successfully moved these over to our preferred Open Source Content Management Solution – WordPress.

Why do we like WordPress – quite simply it is simple to use, simple to update and simple to implement. Simple.

Plus they can look really gorgeous and off a rich content if put together properly. We have also found them to work better in Google rankings than other systems. See our gallery section for more screenshots.

Continue reading

Differentia has moved into new offices in Hexham.

Differentia Limited, 14 a/b Gilesgate, Hexham, Northumberland, NE46 3NJ, Tel: 0191 640 8994

So what else is new.

Busy as ever of course and here is why:

Interpretation

We have won a few tenders lately including a fantastic new project starting in Haltwhistle very soon. We are still working in Scotland on the Sustrans Route 72 between Oban and Fort William – the Caledonia Way.

We just wrapping up an Interpretation Management Plan for Natural England for a site in upper Teessdale – we spent a few sunny days on hay meadows this summer researching this (no honest!)

Gateshead Council – We are starting a wee project in Springwell very soon – on the site of an old quarry that once supplied millstones for grinding tools!

We are still looking for outlets for our exclusive interpretation panels made in stone.

Print and Design
We have a lush project for the Federation of City Farms and Gardens starting in a few weeks. This project will be looking at all the signage for the organisation that is concerned with Health and Safety. Might sound a bit boring at first but we are working as a team – Antonia, Dave and me – and we will be working with small groups of adults with learning disabilties, children and non English speakers. Should be fun.

Websites
We have just completed the first stage of SES.coop (not live yet!). This project involved us creating a photographic project in order to capture really great pics and stories for the website.

Illustration
Our website – www.wildifeillustration.com – is doing great at the moment with customers from the south buying images at great prices as well as commissioning new ones.

What’s happening in the world
Well despite of perhaps because of everyone tghtening their belts there is still a need for businesses to look at their marketing. In particular their websites and the opportunities that an active website.

So what is an active website?
In a nutshell on that changes regularly and has new stuff added to it often. One that says something of interest and is easy to buy into, i.e. that is easy to get around. We are using WordPress as our main Content Management System these days – although our website is a static one as we do it ourself!

We are finding that businesses still want design and publicity for their companies and are willing to pay for it. BUT they want a lot more for their money than perhaps a year ago. Hey and so do I!

WHICH IS WHY I HAVE DUMPED IT! So I now have an IP address phone line with a Newcastle code and it costs me nowt! So put that in your pipe and smoke it BT!

…. and more next time.