It all begins with graphic design. It's what was once called commercial art.
The key word here is "art". No computers.
I start with a pencil.
A sketch book and a visual conversation.
My sketchbook is THE most important part of my work and is always with me. Well, actually, the many sketchbooks – they tend to mount up over the years!
Design comes from sketchbook ideas being made to happen within a challenging framework of budget, deadline and possibilities. With a sketchbook anything is possible.