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The Blue Card - Enabling and Freeing |
| Posted by Differentia Office (admin) on Dec 29 2009 |
| News >> Front Page News |
This project was basically a branding exercise. The need for the group was to develop a consistent and professional brand for a “Safety Contact Card”. This card was to be carried by vulnerable adults and contained the telephone numbers of carers/parents. This was the first line of contact by police and emergency services should the individual be “in trouble”. We delivered the project in a very broad and imaginative way. At all stages it was the Blue Card group who led. Aspects of branding that was covered included:
The psychology of colour
- What is a brand
- What is a logo
- Looking at typefaces
- Exploring art
- Exploring music
- Making a jingle
- Making a presentation
- Designing posters
- Designing publicity
During the course of the project we:
- visited the Sage Gateshead and wrote and performed our own jingle which can be used on a visual presentation
- visited the Laing Art Gallery and worked with an artist on creating our own visual representation of Blue with an exhibition of the Sea as our inspiration
- visited the Baltic and worked with a community artist on creating a banner representing freedom
- visited Metro Radio and met a DJ and sat in while he was presenting his show
At the end of the project the Group were able to make their own credit card style Blue Card, Their presentation and publicity is of a very high standard and the material does not shout Learning Disabilities. Indeed our aim was to create a presence that could compete with any mainstream product.
Last changed: Dec 29 2009 at 5:18 PM
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